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Google Search Engine Optimization Tutorial - Starter Guide


Google Search Engine Optimization Tutorial - Starter Guide

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Index Google Search Engine Optimization Tutorial - Starter Guide

Google's Search Engine Optimization
Starter Guide
Paid Search, Adwords
Organic Search
Search engine optimization affects only organic search results
Not paid or "sponsored" results, such as Google AdWords
Google Webmaster Help Group.
Create unique, accurate page titles
The anatomy of a search result
Diagram of a Google search results page
Good practices for page title tags
Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles
Make use of the "description" meta tag
Content analysis section
Open Directory Project
How to prevent search engines from displaying ODP data
Improving snippets with better description meta tags.
Good practices for description meta tags
Accurately summarize the page's content
Use unique descriptions for each page
Improve the structure of your URLs
Good practices for URL structure
Use words in URLs
Create a simple directory structure
Provide one version of a URL to reach a document
Make your site easier to navigate
The directory structure for our small website on baseball cards
Google's Webmaster Tools
What's a preferred domain
Guide to Sitemap files
Good practices for site navigation
Create a naturally flowing hierarchy
Use mostly text for navigation
how Google deals with non-text files
Use "breadcrumb" navigation
Put an HTML sitemap page on your site, and use an XML Sitemap file
Consider what happens when a user removes part of your URL
Have a useful 404 page
Custom 404 page
404 widget
Sources of URLs causing "not found" errors
404 HTTP status code
Offer quality content and services
Good practices for content
Write easy-to-read text
Stay organized around the topic
Use relevant language
Keyword Tool
Top search queries
Create fresh, unique content
Duplicate content
Offer exclusive content or services
Create content primarily for your users, not search engines
Hiding text from users
Write better anchor text
Good practices for anchor text
Choose descriptive text
Write concise text
Format links so they're easy to spot
Think about anchor text for internal links too
Use heading tags appropriately
Good practices for heading tags
Imagine you're writing an outline
Use headings sparingly across the page
Optimize your use of images
Google Image Search
Good practices for images
Use brief, but descriptive filenames and alt text
Supply alt text when using images as links
Store images in a directory of their own
Use commonly supported filetypes
Support JPEG, GIF, PNG, and BMP
Make effective use of robots.txt
Robots.txt generator
Using robots.txt files
Caveats of each URL blocking method
Good practices for robots.txt
Use more secure methods for sensitive content
Be aware of rel="nofollow" for links
Avoiding comment spam
Using the robots meta tag
Promote your website in the right ways
Good practices for promoting your website
Blog about new content or services
Don't forget about offline promotion
Know about social media sites
Add your business to Google's Local Business Center
Google's Local Business Center
The Webmaster Help Center
Promoting your local business
Reach out to those in your site's related community
Make use of free webmaster tools
Google's Webmaster Tools
See which parts of a site Googlebot had problems crawling
Upload an XML Sitemap file
Analyze and generate robots.txt files
Remove urls already crawled by Googlebot
Specify the preferred domain
Identify issues with title and description meta tags
Understand the top searches used to reach a site
Get a glimpse at how Googlebot sees pages
Remove unwanted sitelinks that Google may use in results
Receive notification of quality guideline violations and file for a site reconsideration
Yahoo! - Yahoo! Site Explorer
Microsoft - Live Search Webmaster Tools
Take advantage of web analytics services
Google Analytics
Server log files
Google Website Optimizer
Google Trifecta
Helpful resources for webmasters
Google Webmaster Help Group
Google Webmaster Central Blog
Google Webmaster Help Center
Google Webmaster Tools
Google Webmaster Guidelines
Google Analytics
Google Website Optimizer
Tips on Hiring an SEO

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