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Mobile Ecosystem Tutorial


 









Mobile Ecosystem Tutorial

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Index Mobile Ecosystem Tutorial


Understanding the Mobile Ecosystem
A White Paper Prepared for
Adobe Systems Incorporated
Strategy Analytics
Executive Summary
I. Introduction: The Mobile Opportunity
Mobile phone usage continues to grow
Mobile phones and services are changing
The outlook for mobile data
II. Understanding the Mobile Environment
Content ownership
Design/development
Publishing/aggregation
Provisioning/hosting
Marketing/delivery
Mobile advertising
III. Mobile Content Business Models
Designer/developer business models
Mobile content value chains and revenue splits
IV. Mobile Content Distribution Practices
Content delivery
Wholesale distribution channels
Retail outlets
Getting payment from the consumer
Getting payment from advertisers
Plusses and minuses from the designer/developer perspective
V. Regional Differences
Appendix: A Mobile Data Glossary







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